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Marketing Executive

HAYS - Melbourne, VIC

Source: uWorkin

Source: uWorkin


Marketing Executive role, leading French drinks org in Melbourne South East suburbs. Perm role, ASAP start

Your new company
A highly revered brand in the soft beverages space, their product range is as distinctive for its packaging as it is for the quality of the product inside it too. Naturally occurring only from the original source in France, their products are desired globally. This is a rare opportunity to be part of their story and really own their marketing activity here in Australia and NZ.

Your new role
Reporting to the APAC director and working closely with the APAC marketing team, you’ll be building brand awareness, educating consumers & ultimately driving sales of the brand in Australia & NZ.

You will also be responsible for:

  • Executing the Trade Marketing, Events & Sponsorships, Digital / eCommerce and PR communication plans for Australian market in alignment with the global strategy
  • Delivering communication and initiatives to build brand awareness and drive consumer knowledge of their product portfolio in Australia and NZ.
  • Providing trade marketing support to commercial team to meet Australia sales targets and work with key Retail, eCommerce and HoReCa customers to execute brand marketing activities.
  • Liaising with distributors to support trade marketing activities.
  • Management of Instagram and Facebook account as key communication channel, development of local content strategy in line with Global direction, responding to customer enquires and increasing engagement & likes of local page.
  • In conjunction with Retail Channel Manger, liaise with eRetailers to support Retail sales targets of products on key Retail & E-Commerce customers.
  • Manage local agencies to deliver market relevant initiatives in line with Global direction.
  • Execute and adapt global campaigns and guidelines to local needs.
  • Managing the Australia budget in partnership with Administration Assistant to ensure efficient use of available funds to both drive commercial accounts and brand awareness.

What you'll need to succeed
You will need:

  • Previous experience in broad marketing role, ideally within the beverage, FMCG, retail or trade spaces
  • Skills with multiple marketing channels, including traditional as well as digital
  • Proficiency in managing social media and digital advertising campaigns and liaising with agencies to execute.
  • An understanding of market channel dynamics, customers and their selling process.
  • Awareness of trade customers, key wholesalers and route to market
  • Ability to work in a team environment and provide strong support to commercial team
  • Experience in liaising with external agencies.

What you'll get in return
You'll get the chance to be part a very desirable brand at an exciting time for the organisation. It’s a role that will see you be the focal point for the marketing activity for them across Australia and NZ, offering a great opportunity to really drive your career forward. You’ll get to work with internationally based colleagues, working with local partners and channels to deliver exciting marketing plans. There’s a competitive salary and offer and the chance to really make a mark too.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.

If this job isn't quite right for you but you are looking for a new position in marketing, communications or digital, please call Nick Smith on 0396049506 or email nick.smith@hays.com.au for a confidential discussion.

LHS 297508 #2467166