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February

Senior Insights Specialist - 12 Mth Ftc

KMART - Melbourne, VIC

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

Apply nowJob no:503640
Work type:Fixed Term Full Time
Location:VIC Metro
Categories:Marketing

About Kmart

With more than 260 stores and employing over 44,000 people, Kmart is proud to be one of Australia and New Zealand’s largest and most successful retailers.

Serving the needs of Australian and New Zealand families is at the core of who we are as a business, that’s why we are driven to be the place customers rely on for low prices and making every day living brighter.

Culture

You’ll be joining a dynamic team with a fantastic culture where diversity is openly celebrated, and you’ll be challenged and supported to achieve personal and business goals. Expect a work environment that is highly collaborative, fast-paced, inclusive and progressive - with no two days the same! Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive.

What we’re looking for?

We currently have an opportunity for an analytically minded individual to join our Marketing team as a Senior Customer Insights Specialist. This role will see you planning and implementing customer research for multiple parts of the business. 

Fostering a culture of continuous improvement and quality, you will provide high level of quantitative and qualitative customer insights to help Marketing shape customer/brand strategies as well as the following responsibilities;

  • Responsible for liaising with internal clients to understand research needs and preparing market research briefs;
  • Responsible for managing research agencies to complete research projects that are delivered on time, to specification and within budget;
  • Jointly responsible for managing the online customer research community
  • Responsible for leading research agencies & stakeholders in the analysis and interpretation of qualitative and quantitative research to identify customer insights and commercial opportunities;
  • Responsible for stakeholder engagement and management to ensure research findings are ‘correctly’ interpreted and applied.

About You 

To meet the challenges of this role, you will ideally possess the following skills and experience;

  • Relevant tertiary qualifications in Business/Marketing/Psychology or similar (ideally combined with further formal training in Market Research)
  • Prior experience in a similar combined qual/quant role (ideally with having worked either within a retailer or on a retail account within a research company)
  • Advanced knowledge and commercial experience with a wide range of research techniques and their implementation in a retail environment
  • Managing a customer community panel including general liaison, running qualitative discussions and programming small quantitative questionnaires
  • Ability to interpret research results, including internal customer analytics data and other secondary data sources and develop customer insights and commercial opportunities
  • Strong qualitative research skills, with experience in conducting indepth interviews, focus groups, shopper safaris and other qualitative techniques
  • General quantitative and analytical skills, including writing questionnaires, interpreting cross-tabulations and sales data
  • Report and presentation writing skills
  • Communication skills, including influencing skills, running workshops and presentation skills

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, inclusion in company bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Target, and Officeworks.

Kmart Group values diversity and we pride ourselves on representing the diverse and multicultural communities of which we are a part.

Agencies will only be engaged if required. Please do not contact us or send applicants to us unless requested to by the Talent Acquisition Team.

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Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time