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Digital Sales And Marketing Specialist

Greatfool - Ringwood, NSW

Source: uWorkin

Source: uWorkin


We are on the hunt for a super skilled digital marketing whiz to join our amazing little team in the Eastern Suburbs of Melbourne. This role provides the rare but exciting opportunity to work across two very different but exciting brands – Marmalade Lion (online baby and children’s products) and Greatfool (women’s lifestyle products and apparel).

The ideal candidate will hopefully have a marketing/management background, a keen knowledge/or experience in the expansion of lifestyle brands internationally and should be onboard with our sustainable brand ethos! J

Key responsibilities will include helping to drive sales across our digital channels. To do so, the chosen candidate will not only be required to contribute to strategic discussions but also to take a hands-on approach - helping to drive awareness, engagement and revenue across platforms including Instagram, Facebook, Mailchimp and Shopify. 


· STRATEGY – A key component of this role will include strategic direction for international expansion of both brands and contributing to strategic discussions around all digital channels

· EMAIL MARKETING - Oversee and optimise the performance of EDM's

· SOCIAL MEDIA – Staying ahead of the curve in regard to social media advancements and capability

· REPORTING AND ANALYTICS – Regularly looking at analytics to make improvements and recommendations – Shopify, Google Analytics, Facebook Ads etc

· AD CREATION AND MANAGEMENT – Creating, Managing and optimising the performance of paid advertising campaigns - Facebook and Google Adwords (Google Shopping is a plus)

· TAKING AN INTEREST - Analysing competitive markets and keeping up to date with relevant trends

Desirable Skills (Not all required)

· Adobe Creative Suite – Photoshop, Illustrator, InDesign

· Shopify (or similar… Squarespace, WordPress)

· Understanding of reporting platforms like Google Analytics and Shopify Analytics

· Experience in creating and delivering ads either through Facebook Ads Manager or Google Adwords

· A solid understanding of evolving digital marketing landscape with proven success in driving digital marketing strategies

· Experience with influencer marketing and PR

· Experience with SEO is a bonus!!!

Based in Ringwood, we would need this person to be available to come into the office at least 2-3 days a week and additional hours from home are also available for the right candidate. 

We are looking for someone who wants to stay with the team long term and grow with the business. If this sounds like you please send an email and resume to communications@jaxconcepts.com