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Demand Generation Specialist/inside Sales Specialist

The Marketing Practice - Sydney, NSW

Source: uWorkin

Source: uWorkin


TMP Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.

There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.

Summary of the role

We’re pretty good at demand generation. We get brilliant results and win awards for TMP. That’s why as a department, we’re growing extremely quickly. If you’re a determined and ambitious sales professional with plenty of telephone experience who would like a full or part-time sales role with a difference, we’d love to hear from you. As one of our Demand Generation Specialists, you’ll be identifying senior decision makers and holding high-level conversations to qualify opportunities for our clients’ sales teams, as well as gathering and reporting on business & market intelligence and industry trends for the rest of the agency.

First things first, this isn’t a typical ‘inside sales’ role. We know everyone probably says that, but it’s true. There is far more to it than just cold calling. We research our prospects, their organisations and their industries. Then we make calls, write emails and use every available channel. We make propositions relevant to every prospect, aligned to both their role and their company objectives.

You won’t just be spending all day on the phone to prospects. Alongside calling, you’ll be liaising directly with the client to understand and receive their campaign briefs, chairing weekly client progress reviews, writing and circulating daily activity update emails, and working with the creative department to establish and refine your business messaging.

As a TMP Demand Generation Specialist, you’ll be ambitious and tenacious, able to motivate yourself and others, and plan and manage your own time. You’ll have excellent verbal and written communication skills, an ability to engage with and influence senior decision makers, and plenty of commercial acumen.


We’re looking for sales professionals with strong experience in:

  • Selling a complex product or proposition over the phone, or in written communications
  • Liaising successfully to the Director level within prospect and customer businesses
  • Working to, and exceeding, commercial targets and objectives
  • Consultative sales – building rapport, defining needs and building intelligence
  • Working as part of a high-performing team
  • Working to tight deadlines/juggling multiple projects