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17

February

Growth Marketing Communications Manager

Advisory Board Centre - Brisbane Grove, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

  • Trail-blazing organisation with local and global impact
  • Engage with leading Directors, Executives & Captains of Industry, globally
  • Newly created in-house role due to growth

Who We Are

The Advisory Board Centre leads the world in best practice and market intelligence for the Advisory Board sector globally. It was founded as an impact organisation to provide support and help improve the effectiveness of the sector by assisting professionals who are advisors to Boards globally. The Centre has created a community of members consisting of Chairs, Advisors and Experts who are selected, certified and recognised for their unique leadership capability and acumen that when delivered as advice and guidance to scale up businesses through to high growth companies and corporations, creates value. Our members are known as Captains of Industry and expand across Australia, New Zealand, Hong Kong, Singapore, Shanghai, the United States of America, Canada and South America.

This newly created position due to growth, will make a significant contribution to the Advisory Board Centre’s strategic positioning in the market. You will play a critical role in engaging with the market through implementing our marketing and communications plan. You will be at the centre of all outbound communication and our voice to the market.

This as a "Growth Marketing" role with a focus on maximising content value and communication strategies that drive engagement and leads (or inbound interest in our membership, training and research). This approach combines analytics with execution and experimentation.

The Challenges

  • To protect the integrity of the brand it is imperative that you remain committed to executing the strategy with a careful eye on data and detail. We want your clear writing style, and we want to leverage what is proven to be effective
  • To activate thought leadership campaigns in the market from some of the world’s leading thinkers in their fields
  • To meet the targeted activities so we have consistent and a quality market presence

The Role

  • Deliver all copywriting for social media and email marketing channels. This includes regular brand communications, business case studies, member profiling, report launches, event promotion, opinion pieces and the like.
  • Manage the marketing communications schedule
  • Responsible for the company’s social media presence and posting of content
  • Maintain and regularly update our library of content including creation of business case studies, reports and video interviews
  • Edit short form video content for use on social media, company website and other channels.
  • Create and coordinate marketing materials including design of visuals (using canva templates) for social content and event listings.
  • Manage upload of information to the website and oversee SEO
  • Responsible for ensuring a consistent brand message is delivered to the market
  • Assist in driving and building our brand as an industry and thought leader

Who Are You

You’re a degree-qualified professional with strong practical experience in a fast-paced environment and have a demonstrated record of successfully managing communication strategies in a professional setting.

You have a passion for curating quality copy that talks to senior executives and have an eye for beautiful design and branding.

You’re a team player.

Your sound understanding of business allows you to communicate with the market in a credible way.

You are technically proficient in Word Press, Canva, and leading Social Media platforms.

Where Are You

The nature of this work means you are based in Brisbane. Whilst the organisation remains lean, there is a great opportunity, for the right candidate, to grow, develop and progress within the organisation. 

What You Get

A market competitive salary package will be offered.

A dynamic work environment that allows for work in a funky CBD office as well as flexible work from home arrangements.

An opportunity to grow with an organisation that has ambitious global goals and a proven track record.

Support from and direct access to the CEO and senior management of the business.

What Are You Waiting For?

If you are interested in joining a purpose-led organisation that’s making a real and positive impact in the lives of business leaders locally and globally and want to know more about this unique marketing role, please connect with us.