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17

February

Media Manager - Performance & Sem

News Corp Australia - Sydney, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

What’s the role?

  • Contribute to the digital media plan to engage and convert off-platform digital audiences through SEM & Programmatic Media
  • Provide strategic digital media recommendations for Always-on and campaign-based activity
  • Provide insight and recommendations for the overall Audience Strategy
  • Feed into the social media plan through providing strategic recommendations based on prior learnings and changing market trends
  • Partner with SEM and Programmatic vendors to keep across changing landscape
  • Provide insights into the performance of SEM, Programmatic & digital paid media through lead-indicators and how they apply to lag-indicators such as CPA
  • Seek and recommend new SEM, Programmatic & digital media opportunities to accelerate the performance of overall digital paid media
  • Set up of SEM, Programmatic Accounts & Campaigns across various Platforms
  • Optimise SEM, Programmatic & digital media investment to drive business outcomes

Who are you?

  • 3 years plus experience working in SEM, Programmatic and digital media or similar roles - media agency experience is a bonus
  • Social Media Advertising experience is a bonus
  • Advanced Knowledge of Bid Management Search Engine Ad Platforms
  • Advanced Knowledge of Programmatic Trading Desk Platforms
  • Experience with reporting & data visualization tools (preferred)
  • Experience with ad-serving technology
  • Proven understanding of digital marketing principles and experience in omnichannel campaign delivery
  • Deep understanding of the digital media landscape, at the forefront of digital marketing and changing customer behaviour
  • Innovative thinker with a test and learn mindset, experience in agile optimisation preferred
  • Comfortable using data-driven approaches to develop targeting, measure, interpret results and optimize

What’s in it for you?

  • Collaborative environment
  • Opportunity to innovate, challenge the norm and pioneer the way forward
  • Variety of work where no two days are the same
  • Make a difference as part of Australia’s most influential media organisation
  • Company benefits - Audi, Samsung, Medibank, Apple

Who are we?

The nation’s most influential media organisation, News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news, sport and lifestyle brands such as The Australian, FOX SPORTS and delicious., we lead the way with number-one websites news.com.au, realestate.com.au and kidspot.com.au. We have the largest online news audience in the country, with a bigger digital footprint than Facebook.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers