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Marketing Manager

CartonCloud - Burleigh Heads, QLD

Source: uWorkin

Source: uWorkin


Job title: Marketing Manager

About CartonCloud

Small business keeps the world turning – it’s the lifeblood of the global economy. Here at CartonCloud, we are all about people and making life easier for our customers. We focus on streamlining and automating the complexities of the logistics industry to make it easier for small and medium businesses to grow to their full potential. With us, you have the opportunity to make a huge impact on the success of hundreds of businesses, and more importantly the lives of thousands of people.

About the role:

As the sole marketing FTE, you will take ownership of the group’s marketing activities across Australia, New Zealand, and international markets. You will be a key contributor as the company seeks to continue its tremendous success in ANZ and identify and conquer international markets.

Working closely with the senior management team, you will be responsible for developing and executing marketing plans that deliver on the ambitious sales and revenue growth goals of the company, including international market analysis and segmentation. The majority of the marketing activities are digital, however, we selectively incorporate more traditional marketing methods.

Since everyone loves dot points:

  • Build brand awareness amongst target markets in ANZ and identified international market;
  • Maintain a clear and consistent representation of CartonCloud brand, in line with its image and positioning;
  • Develop and manage the marketing budget;
  • Development of marketing collateral in line with marketing plans and strategic objectives;
  • Implement successful account-based marketing and other sales enablement activities;
  • Developing and managing campaigns, especially re-targeting existing lists;
  • Managing all digital marketing activities including analysing data to optimise campaign strategies (social, on-page, search) and maintaining SEO;
  • Managing key external contractors and agencies (graphic design, content writers, search agency, video production).

We have a full PD for you… you get the gist!

If this kind of stuff excites you, we’d love to hear from you.

About you:

We’re looking for someone who can make a real difference to overall business performance, and displays a high degree of professionalism, mixed with a passion for inventive marketing and delivering results. If you’re convincing in your thinking, you’ll be given the budget and freedom to execute and deliver.

The ideal candidate will have:

  • At least 3-5 years experience in marketing roles with experience in B2B marketing, preferably in either a SaaS or logistics business;
  • Demonstrated experience undertaking market research, analysis and segmentation;
  • Experience creating and managing marketing budgets;
  • Experience with brand development and brand management;
  • Experience creating relevant and impactful marketing material;
  • Strong experience and familiarity with digital marketing channels with a demonstrated track record of achieving success;
  • Solid stakeholder management skills;
  • A team player who can manage multiple projects at the same time;
  • The ability to think strategically and deliver operationally;
  • High-level attention to detail;
  • Exceptional written and verbal communication skills - you need to be able to tell a story!
  • Familiar with the Hubspot marketing and CRM platform is desirable.