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22

February

Senior Ppc Marketing Specialist

Comparison Advantage - Melbourne, VIC

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

We are a fast-growing marketing-based lead generation company, based in the inner-western suburbs of Melbourne. From humble beginnings in 2017, we have expanded to service all of Australia, New Zealand, US and in the coming months, Asia. 

Our number one goal is to provide high quality scalable in-market leads that ensure our clients receive a strong return on investment.

We’re seeking an analytical and strategic Paid Media Specialist to join our growing Marketing Team. Reporting to the Marketing Manager, you will use your ppc skills across the google and bing platforms to drive awareness, engagement, and conversions


Responsibilities:

  • Strategy, setup, optimisation and scaling of Search, Gmail, Display and YouTube campaigns
  • Daily data analysis of campaigns identifying areas of opportunity to improve performance of campaigns and maximise ROAS
  • Landing page split-tests and optimisation to ensure we are getting the best return possible out of every ad spend dollar
  • Game changing Ad Copy
  • Technical setup of tracking scripts and conversion event codes
  • High level of knowledge in both Google Analytics & Tag Manager


Skills & Experience: 

  • 3+ years of Google Ads experience
  • Proven track record of exceptional Google Ads Results & Experience Managing $50k +/month Ad Budgets (Highly favourable in the B2B space)
  • Exceptional Google Search, Google Display and/or YouTube results a big advantage
  • Google Analytics certification or Complete knowledge to maximise data.
  • Strong Excel/Google Sheets skills
  • Elite communication skills - both written and verbal
  • A strategic thinker with a track record of using data driven marketing to drive decision making and achieve KPI’s.
  • Excellent copywriting and copy-editing skills.
  • Ability to effectively communicate information and ideas in written and visual formats.

Bonus if you have:

  • Marketing or Communications degree.
  • Native Advertising Experience with Taboola & Outbrain.
  • Experience with Adobe Creative Suite.

Benefits

  • Relaxed environment / Work from 2/3 days a week, however must be able to work from an office to be based around Yarraville Area.
  • Career progression
  • Full management support
  • Free Metro/train pass
  • Be creative with your cover letter and show us what you've got and your ability with high spend accounts! If you share with us your personality and passion you're already well on your way to getting an interview!

Eligibility

  • Must be an Australia or New Zealand Citizen or Permanent Resident.