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Marketing Programs Specialist, Anz

Hootsuite - Sydney, NSW

Source: uWorkin

Source: uWorkin


We’re looking for an ANZ, Marketing Program Specialist, to play a key role in Hootsuite’s success by supporting the delivery of regional marketing programs. This role is a critical regional role to deliver qualified leads that increase pipeline; whilst supporting customer retention and overall regional company growth. You will partner with regional and global teams across Marketing, Sales, Customer Success, Partnerships, Analytics and Growth. In this role, you will be reporting to the Manager of Regional (EMEA/ANZ) Marketing Programs, based in London.

What You’ll Do

  • Support the execution of the ANZ Marketing strategy.
  • Help develop and execute scalable integrated go-to-market programs to support growth of the database, net new Enterprise customer acquisition, customer renewal and upsell.
  • Execute major Hootsuite events and conference programmes targeting the ANZ market
  • Support in the development and editing of the ANZ content strategy, delivering relevant localization and translation when required
  • Manage ANZ social media content amplification and engagement; whilst acting as an ambassador for regional employee advocacy.
  • Conduct marketing programs reporting and analysis to track performance, spend and return on investment (ROI).
  • Provide recommendations to optimise campaigns and programmes based on data analysis, historical results and trends.
  • Collaborate with regional leaders to understand needs of the ANZ market and gather feedback as part of the program’s development process
  • Maintain lead flow reporting (quality/quantity and conversion) and dashboard management through cross-functional team collaboration to ensure effective lead flow and funnel maintenance
  • Work closely with the Demand Generation and Sales teams to manage lead uploads and adhere to Service Level Agreements for optimal turnaround and follow up processes.
  • Assist in managing relevant program budget

What You’ll Need
  • 2 to 5 years of relevant experience in marketing within an agency or corporate
  • Experience working in the B2B technology / SaaS industry.
  • Experience in developing or supporting integrated demand generation programs
  • Strong project management skills.
  • An understanding of digital marketing software (i.e. Marketo, Hootsuite, CMS etc.).
  • Experience using reporting and analytics software (i.e. Tableau, Google Analytics, Adobe Analytics etc.).
  • Proficiency in CRM software e.g. Salesforce.com.
  • Strong content writing and editing skills;
  • Event management experience; including both live and virtual event productions.
  • Ability to multitask and prioritise across multiple projects.
  • Advanced written and verbal communication skills.
  • Excellent time management skills.
  • Ability to collaborate with cross-functional, remote teams and build productive working relationships.
  • Willing to learn and develop skills, with a positive and respectful attitude in the workplace environment.
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products or solutions.

Who You Are
  • Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
  • Curious. You are always learning and seeking ways to make things better.
  • Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

The salary for this position is $85,000-$90,000 AUD per annum plus competitive benefits.

Share our values: We champion the power of human connection. We’re united globally by our shared values of innovation, grit, humility, and passion for customer success.

Make an impact: Working at the speed of social, we create value for our customers by delivering solutions that power relationships at scale. Our pace of work enables fast learning and fosters an environment where you can stretch yourself and make an impact.

Learn and grow: We’re committed to growing the capabilities of our people. We are building a learning community where you can work with diverse individuals, explore new ways of thinking, and expand your capabilities. Our employees are teachers and learners who work out loud and share their knowledge to enhance each other’s growth.

We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring. Our purpose is to champion the power of human connection and the heart of connection is inclusion. You belong here.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.