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23

February

Senior Account Director, Digital

Private Company - The Percy Group, QLD

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

Job Description

CHE Proximity is looking for a new breed of Senior Account Director, Digital

We are looking for a Senior Account Director (Digital) who inspire those around them to always strive for better solutions, helping us to build the agency model all others will follow. We are looking to engage with both Digital/CRM/Platform specialist SADs. Our people get just as much of an adrenaline rush from solving business problems, to smashing commercial targets and winning the trust of our most senior clients. Your responsibility as a SAD is similar to that of a SME business owner, so you'll look to continually innovate and proactively build their group.

A DAY IN THE LIFE

  • Lead digital activity, with a focus on digital platforms, for a leading global brand, focused on driving profitability within the agency
  • Harness the talent of the agency and proactively identify opportunities to put that talent to good use in helping your client solve their business problems
  • Become a trusted adviser to your client and a go to person for helping them with their business issues
  • Lead and mentor your team and exemplify the core values that make us a great agency
  • Foster a team environment across agency departments
  • Partner with the new business team on pitches
  • Review and analyse campaign performance reports


HOW WILL WE KNOW YOU ARE THE ONE

Technical capabilities

  • Enduring passion for ideas; be they business, marketing or communication focused
  • Sound understanding of digital platforms, CRM, Loyalty programs and Marketing Automation.
  • Knowledge of AdTech and MarTech tools/platforms, as well as Adobe Experience Manager is a plus.
  • Comfortable in developing integrated CRM and ATL strategies in conjunction with a wider team.
  • Comfortable managing internal stakeholders across data, planning, creative and production teams.
  • Ability to persuade, inspire and build trust with agency people and clients
  • Ability to problem solve and think strategically and creatively to do so
  • Ability to be close enough to the detail to be a real support to your team but not micro manage
  • Comprehensive understanding and experience executing omni-channel campaigns
  • Strong understanding of forecasting, financial rigor and sophisticated business practices
  • Ability to manage up and down

Other things that would make you kick arse in this role

  • A passion for digital experiences
  • Always positive, even in circumstances of extreme pressure
  • Loves working with people and gets on with anyone
  • Ambitious to grow into managing a team
  • Wants to do innovative work, that no one has done before
  • Challenges the status quo in everything they do

Who is CHE Proximity

More than ever before the medium, the message and it's sequencing are inseparable from each other.

Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.

Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.

More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.

At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.

This is what we call Connected Creativity.

Some recent highlights

In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers:

AFR Most Innovative Companies 2020: #1 Media & Marketing Company

AFR Most Innovative Companies: Best Marketing Innovation 2017 - 2020

Mumbrella 2020: Full Service Agency of the Year

WARC 2020: #3 Most Effective Agency in the World

Contagious Pioneers: Top 10 Best and Bravest Agencies on the Planet 2018 2020

B&T 2019: VIC & Direct Response/Performance Agency of the Year

London International Awards 2019: APAC Agency of the Year

Tangrams: Asia Effectiveness Agency of the Year 2018, 2019

WARC: Most Effective Australian Agency 2014 2020

Clemenger Group is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.

At Clemenger Group we employ flexible work practices where appropriate, support charities including Peter MacCallum, and undertake a range of environmental initiatives across our businesses.

To gain an insight as to what it is like to work at CHE Proximity please click on the people story below: