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Marketing Manager

Panthers Penrith - Penrith, NSW

Source: uWorkin

Source: uWorkin


Full-Time Position

About us …

Panthers is one of Australia’s foremost entertainment venues and a recognised market leader within the Club and Sporting Entertainment industries. The Panthers Group, which lives up to its mantra of “Your World of Entertainment” has a membership base of around 140,000, boasting an unprecedented array of lifestyle, entertainment and recreational facilities.

About the Role …

Penrith Panthers are excited to be seeking the services of an experienced Marketing Manager to join our energetic team to oversee the strategic direction of the Marketing function. Reporting to the Chief Executive Officer and working closely with the Penrith General Manager, you will be responsible for positively growing the venue’s visitation and brand value through managing marketing and communications, promotions and entertainment, as well as the membership and loyalty program for the Group.

The Main Duties and Responsibilities of this position will include, however are not limited to:

  • Develop, execute and manage new strategic marketing initiatives and campaigns that ensures consistent market share and drives visitation growth for all Panthers Penrith products which include, but are not limited to gaming, bars, catering, entertainment, events, promotions and functions;
  • Management of financials & budgeting for the marketing department;
  • Managing the venues' above the line and below the line marketing communication mediums, this includes media buying, creating design briefs, campaign plans and effectiveness reports for: website content, SEO, SEM, google analytics, social media platforms, electronic newsletters and SMS, newspaper, magazine, radio and the Panthers monthly Magazine;
  • Strategic development and implementation of Panthers Loyalty Program including; consistent growth and retention, acquisition, engagement and a reduction in churn;
  • Creating, managing execution and reporting on yearly Promotions Calendar including all venue’s products with particular focus on gaming;
  • Creating, managing execution and reporting on yearly Entertainment Calendar; including live shows and live music;
  • Creating, managing execution and reporting on the yearly PR calendar including writing and managing all media releases as well as media inquiries;
  • Producing quarterly competitor analysis report;
  • Produce monthly Marketing Department reports and;
  • Execute market research to membership.

To be successful in this role, you will possess the following attributes:

  • At least 3-5 years’ experience in a similar marketing management role;
  • Bachelor’s Degree in Marketing;
  • Strategic focus and ability to develop and implement the marketing strategy for the Club;
  • Previous experience in gaming, hospitality and/or Club industries;
  • The ability to prioritise tasks and achieve tight deadlines in a fast-paced environment;
  • Highly creative with the ability to think laterally to achieve competitive advantages;
  • Outstanding organisational skills and attention to detail;
  • Exceptional written and verbal communication skills;
  • Highly motivated individual with a positive, can-do attitude and;
  • Customer-centric with the ability to work with a diverse range of individuals.

If you have the necessary skills, passion and experience, then please apply today!

No recruitment agencies please

The Panthers Group is an Equal Opportunity Employer and encourages Indigenous Australians to apply.

Please note only shortlisted candidates will be contacted.