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March

Digital Marketing Coordinator - Fashion

Digital Gurus | Digital & Tech Recruitment - Sydney, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

DIGITAL MARKETING COORDINATOR - FASHION


  • Global retail group - leading fashion brands!
  • Contract & permanent positions
  • Flexible working hours
  • Sydney location


My client is a globally recognised fashion institution, with some of the worlds best known brands sitting within their portfolio. Due to a period of incredible growth, they are now looking for two Digital Marketing Coordinators to join their charismatic team. You will be responsible for overseeing delivery of direct customer communication across a variety of digital channels,


DUTIES

  • Plan and execute email marketing campaigns via Salesforce
  • Increase retention through customer database segmentation and lead nurturing
  • Analyse and report on ROI, outlining effectiveness of EDMs, Social Media initiatives and sign up rates
  • Carry out weekly performance audits and A/B testing to identify new improvements and approaches
  • Working collaboratively with the Digital Marketing Manager and the wider team to create briefs for EDMs, content and planners, copy and deliver on brand guidelines
  • Continually upholding best practice across execution, reporting and optimisation
  • Implement acquisition and re-targeting campaigns including SEM, Affiliates, Display and Social
  • Work hand in hand with external agencies to manage campaigns from end to end


SKILLS & EXPERIENCE

  • 1-2+ years experience in a similar role preferably in the retail or fashion space
  • Strong knowledge in digital marketing including EDM, Paid Media, CRM execution, Social Media and Retargeting
  • Hands on experience with Google Adwords, Google Analytics, Salesforce Marketing Cloud/Exact Target (or something similar) as well Facebook and Instagram
  • Excellent written and spoken communication skills
  • You will be customer service focused
  • Confident juggling several tasks at once
  • You will have a positive and energetic attitude
  • A quick learner and a team player!


If this sounds like you please get in touch directly - ashlea@digitalgurus.com.au