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Marketing Manager

Roc Cloudy - Alexandria, NSW

Source: uWorkin

Source: uWorkin


Who are we? 

We are Roc Cloudy! A fashion accessories designer and wholesaler of the brands’ ROC Eyewear, Locello, Polasports and Unity. With over 25 years in the industry, we are one of Australia’s leading sunglass suppliers based out of Sydney. 

We have a great small family company culture, with a strong emphasis on autonomy and taking initiative. We understand the importance of great work practices, encouragement and most important we value everyone on our team, even our cute office dogs! 

Who are we looking for? 

Interested in fashion? We are looking for an experienced marketing manager to lead our marketing team. Someone who enjoys a challenge, has a strong strategic mindset and is not afraid to roll up their sleeves. 

The Role 

This opportunity is a full-time role reporting directly to our managing director. 

You will be responsible for: - 

  • Developing and executing brand, marketing and communications strategy for the online and wholesale businesses. 
  • Creating brand marketing calendar. Developing promotional plans 
  • Execution of targeted promotional and retail activities. 
  • Executing new product and collection launches and assist with POS production. 
  • Managing all the media communications. 
  • Drive brand elevation and consistency across all channels with digital as a key focus. 
  • Daily management and mentoring of the marketing teams. 
  • Communicate marketing team activities to the business and stakeholders to manage key business objectives and ROI. 
  • Work side-by-side and seamlessly with the directors and brand/sales manager to ensure all activity editorial and media is on-brand. 
  • Create and manage the Marketing Budget. 
  • Develop Digital Marketing and Social Media strategies, ensuring websites and social media plans reflect the brand guidelines. 
  • Events - Production and Creative Direction. 
  • Monitoring technology and trends locally and globally to provide recommendations for innovations and enhancements to the senior leadership team. 
  • Developing and maintaining branding and visual guidelines across all brand touchpoints. 
  • Analysing of brand positioning and competitor activity will be included as an ongoing basis of the role. 
  • Developing the PR strategy 

Ideal Candidate 

Essential criteria: 

  • Strong interest or experience in the fashion industry 
  • Marketing experience in wholesale and retail formats. 
  • Work collaboratively with all team members across the business. 
  • Strong ability to oversee content creation and marketing collateral for range collections. 
  • 3+ years’ experience in marketing strategies and management skills 
  • Event Management for products and range launches. 
  • Proficient at data analysis with google analytics and other tools. 
  • Copywriting abilities. 
  • High attention to detail 
  • Bachelor’s degree in marketing. 

Desirable criteria: 

  • Experience with Shopify 
  • Basic understanding of HTML and CSS 

Location: Alexandria