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Social Media Manager

COLES - Hawthorn East, VIC

Any Industry
Source: uWorkin

Source: uWorkin


Coles Supermarkets  Hawthorn East 

Requisition ID: 13812 

Employment Type: Full time 

This could be the very first step towards an exciting new career with us – a fresh beginning. At Coles Group, these are moments we live for.

Starting good things is what drives our purpose: to sustainably feed all Australians so they can lead healthier, happier lives. With a team of 120,000 people and an iconic portfolio of Australia’s most trusted brands, we’re perfectly positioned to turn a promising start into a whole lot more.

As one of biggest brands in Australia, we connect with over 19 million people each week. Whether it’s innovative in-store design, creative omnichannel storytelling, or thunderclap advertising that reaches 98% of Australians, our Marketing team play a pivotal role in driving our brand forward, helping our customers lead healthier and happier lives, and building the trust and reliability we’re known for

About the role

A fantastic opportunity to join our central Digital Marketing team as a Social Media manager has arisen. You will develop, build, and execute the social plan for Coles Supermarkets across paid, owned & earned routes to market in close collaboration with our Digital Marketing and Brand Teams. You will act as the brand guardian & authority across Coles social channels across marketing campaigns and community management via customer care to ensure consistency of tone and voice and response management.

What you’ll be doing:

Sitting within the Digital Acquisition and Engagement team, you will develop and execute social plans to drive digital traffic and growth for the brand. You will work with cross functional teams and stakeholders to support with social activity on key brand campaigns.

You’ll also:

  • Manage key external social media partners, communicating the latest industry updates, new products to market and testing new innovations in channels.
  • Work with our Brand, Content and Insights teams including agencies to develop frameworks for creative testing, recommending new placements and executions to improve media efficacy.
  • Drive a data first approach, utilising audiences to optimise the social media spend to improve media efficacy.
  • Help define social channel KPI’s and measurement of success of campaign activity with our media partners and reporting success back to internal stakeholders.
  • Contribute to overall business incremental sales targets and EBIT through generating supplier revenue in social channels.

Good things you’ll need

We’re after a social media expert who thrives in fast paced working environments and enjoys juggling multiple priorities and campaigns.

You’ll also need:

  • Strong digital experience and an understanding of online consumer behaviour and digital market trends
  • Demonstrated understanding and measurement of commercial, brand and engagement metrics in social channels
  • Experience managing external agencies to meet creative and media objectives
  • Ability to work as part of a cross-functional team to deliver fully integrated campaigns


Why Coles?
We’re committed to making this a great place to work, from day one. From flexible working arrangements to discounts across all our internal brands (including 5% off at Coles supermarkets!), there are plenty of reasons to love working here. Explore all this and more at our Coles Careers website.

For everyone who shares our passion
We encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability. We’re happy to adjust our recruitment process to support accessibility needs – so reach out to us at www.careers.colesgroup.com.au > Careers for everyone > Disability employment.

We’d love to meet you
If you have the skills, experience and motivation to succeed in this role, please take the next step and submit your application.