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Marketing Manager - Liquor

Six Degrees Executive - Hobart, TAS

Source: uWorkin

Source: uWorkin


Full Job Description
About The Company

Come and join the founders of the Australian Craft Spirit movement and be a part of a Tasmanian success story with a clear vision to create the first global icon of Australian Spirits. The multi award-winning business produces high quality, premium spirits using traditional, time-honored methods in the heart of the Coal River Valley in Tasmania. The company has seen substantial growth over the last 3 years, further supporting their commitment in being a market-leader in liquor production. This is a great opportunity for someone looking to join a fantastic national brand with an incredible portfolio of high-quality products.

The company is on the search for an enthusiastic Marketing Manager to join their ever-growing business. Luxury brand/product experience outside of liquor is highly desirable. This role is for someone hugely energetic, smart and entrepreneurial who will have a real opportunity to make their mark on the Australian Spirits industry. They're looking for a Marketing unicorn, but rest assured, they will be a part of a hugely supportive team, inclusive of a Head of Marketing, Head of E-commerce, In-House Content Manager, In-House Graphic Designer and a Communications Manager along with a core team of brilliant agency partners.

Some Of The Responsibilities Include

Work with the Head of Marketing to establish clear brand identity, then be our brands greatest advocate and protector (of identity and voice) within the business and with consumers
Lead the development and execution of the annual brand plan for the organisation
E-commerce Support - Work closely with the E-commerce team to ensure alignment on product release schedule and that high quality content, consistent with brand identity, is available and optimized to maximize sales
Hospitality, BTL and Sales Team support - Work with the Hospitality and Sales team to enhance the consumer journey. Also develop marketing material to aid sell in and consumer pull through in retail, including GWP's and POS
Lead the PR agency relationship and Influencer Marketing campaigns to build brand awareness and drive trial
Be the digital creator and lead the social media strategy for two amazing brands!

What We're Looking For

Relevant tertiary education in Business/Commerce/Marketing or relevant discipline
Minimum 2 years as a Marketing Manager and 5 years in Brand Management
Experience in digital marketing and social media essential
Luxury product experience is essential
Strong track record of building brands
Strong management and communication skills