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April

Marketing Expert Lead - Daily Banking

ING Australia - Sydney, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

With the aim of providing our valued customers with the best offerings, we constantly strive to enhance and optimise our products. With this in mind, we are eagerly seeking a Marketing Expert Lead for our Daily Banking team, to come on board and assist in the strategy development, and optimisation of various customer-focused campaigns.

This people leadership role will see you demonstrating strong stakeholder management, strategic execution of marketing campaigns and being an excellent collaborator.

With an array of projects on the way, this is a critical role which will require an empathetic, hands on and resilient leader within the marketing domain!

What are you going to do? You’ll be…

  • Responsible for the successful launch of any new product /innovation initiatives in line with product roadmap
  • Owning the planning of a yearly marketing calendar aligned with the product and business priorities.
  • Driving the integrated go-to-market product marketing campaigns from NTB through to customer engagement & retention
  • Owning and delivering the trigger based marketing plans & campaigns for Everyday Banking product portfolio
  • Living & breathing the market, product & competitor landscape to drive differentiation, sharing insights & learnings with business partners
  • Developing campaigns with agencies on time and on budget including the management of the Everyday Banking product marketing budget
What are we looking for? You’ll have…
  • Demonstrated experience in hands-on Financial Services Marketing role, ideally focussed on integrated, digital marketing and/or Product Marketing within a marketing organisation or Agency
  • Experience with propensity models, and will be fluent with customer data & data driven decision making. You will need to be extremely numbers and sat literate
  • Strong understanding of Retail Banking and Portfolio dynamics
  • Strong people leadership experience , being empathetic and effective in your leadership
  • Marketing degree qualified
  • Experience working within a fast-paced environment

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.

People of all ages, sexual orientations, cultures and backgrounds are welcome to apply – likewise if you’re an indigenous Australian, or you’re living with a disability, or you have family or caring responsibilities. We would also be open to flexible working applications for this role, please just let us know as part of your phone interview.

Sound like the kind of place you’d feel at home? We’d love to hear from you.