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Manager Brand Partnerships

HSBC - Sydney, NSW

Source: uWorkin

Source: uWorkin


Manager, Brand Partnerships

Some Career Choices Have More Impact Than Others.

We’re looking for progressive minds who are driven and forward-thinking, who are open to different ideas and cultures, who can connect with customers and colleagues and who’ll work with courageous integrity every day.

As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services and wellness programmes including discounted gym memberships.

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future. The primary responsibility of this role is to support the overall management of global, regional and local brand partnership events programmes (including Airports) located in ASP from planning through to delivery, managing relationships with internal stakeholders and external agency partners


  • Management of the overall event and brand partnership planning process, including the briefing and co-ordination of all planned communication activities that supports or promotes the activities across the ASP region.
  • Working with the business and cross line of business Marketing teams to define event deliverables, content and messaging – and deploy accordingly
  • Development and delivery of flexible activation programmes that support the overall global brand partnerships strategy and tailored to local market needs working across a range of communication channels and platforms
  • Working with internal stakeholders, deliver an engaging internal communications plan that helps increase engagement and staff pride levels in the partnerships
  • Accurate management of Partnership budgets
  • Inputting in to a robust evaluation of the success/improvements of the partnerships against specific programme KPIs

  • Minimum 4 years broad based commercial marketing experience within the sponsorship and events area, preferably within a financial services / retail banking environment.
  • Modern Marketing professional with understanding of latest developments in the marketing and media world.
  • Good understanding of both classical and contemporary channels
  • Understand the use of data and analytics in deriving customer value
  • Be passionate about the customer and be obsessed with customer outcomes
  • Degree level qualification in marketing and/or business studies preferred.
  • Strong project management, stakeholder engagement and activation delivery skills
  • Experience of working with teams over multiple sites and geographies.
  • Good understanding of technology developments and emerging consumer and industry trends.

Due to current international travel restrictions and border closures, we can only consider candidates who hold either Australian Permanent Residency or Citizenship, or New Zealand Citizenship. If applying from another country, please make this clear on your CV.

HSBC is committed to building a culture where all employees are valued and respected and where opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow in an inclusive environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by HSBC Bank Australia Limited. #LI-

Job Field: Communications and Marketing

Primary Location: Asia Pacific-Australia-New South Wales-Sydney

Schedule: Full-time

Type of Vacancy: Country vacancy

Job Posting: 15-Apr-2021, 11:08:04