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Director, Portfolio Marketing

Computershare - Melbourne, VIC

Source: uWorkin

Source: uWorkin


Computershare (ASX:CPU) is a global market leader in share registration, employee equity plans, proxy solicitation and stakeholder communications. We also specialise in corporate trust, mortgage, bankruptcy, class action, utility and tax voucher administration, and a range of other diversified financial and governance services.

About the role:

Are you a Marketer who wants to lead the way? Do you enjoy translating business strategies into Marketing to-do’s, and rallying all resources to win in the marketplace?

If yes, we have a career-expanding opportunity for you to play a key role on our Global Marketing Team!

This is a marketing strategy role where you will work closely with the business, product, sales and account management leadership to create and integrate the marketing strategy and plan for this global business unit.

Reporting to the Global Head of Portfolio Marketing, based remotely, you will be responsible for developing deep buyer insights, core messaging and positioning, strategising on the campaigns and programs needed, and for evolving a results driven launch process.

This is an autonomous role requiring strong influencing and communication skills to unify and motivate peers and connect business plans across multiple functions, geographies and time zones.

Being commercially savvy, you will have a reputation for being audience centric, highly-persuasive and creative.

Key responsibilities:

  • Build growth marketing plans that drive achievement of global business objectives including identifying the reputation building, demand generating and client-facing team enabling action items
  • Develop and operationalise buyer personas, value propositions and messaging
  • Own and oversee product and solution launch planning and dashboards for new product, solution and services offerings
  • Influence the global launch approach to ensure the go-to-market strategy and launch process works
  • Drive retention and upsell/cross-sell strategies across regions
  • Lead across a matrix to deliver high quality marketing assets and campaigns
  • Analyse marketing KPI’s across the funnel and develop action items to optimise performance
  • Lead by example in elevating the performance of the global marketing discipline

To be successful in this role, you will need:

  • Experience in B2B global marketing, some B2B2C or B2C preferred
  • Proven experience developing strategies for new offerings and launch deployments
  • Deep understanding of go-to-market best practices
  • Superior writing, communication and presentation skills
  • Strong collaboration, influencer and cross-functional working skills – including experience working across regions, cultures, languages and timezones

Desired qualifications and experience:

  • Experience in B2B portfolio or product marketing in technology, financial services or professional services
  • Certification and/or knowledge of Forrester - SiriusDecisions Portfolio Marketing and other Marketing disciplines
  • Professional/industry association membership (PRIA, AMI or similar)

Benefits and Culture:

  • Opportunity to work for a large global corporation (over 12,000 employees)
  • Opportunity to build up a world-class Marketing organization
  • Great discounts and benefits across a variety of companies and Employee Share Plan
  • Genuine career progression
  • Supportive working environment with friendly peers and management

Keeping our employees safe

We’re currently performing all interviews, assessments and background checks online to ensure the safety of everyone involved.

 Most of our employees are working remotely. For people who need to be in the office we’re following government guidelines on safe working. This includes regular cleaning, maintaining safe distances and limiting the number of people in the office at any one time.

Should you be successful in securing a role and it can be performed from home, we will arrange for equipment to be sent to you and your onboarding and training will be provided remotely.

The welfare of our employees is of paramount importance to us, and we will continue to do everything we can to keep our people safe duringthis difficult time.

We want every person who joins our team, every customer and every supplier to feel welcome. We see diversity as a source of strength - the more perspectives we have, the better equipped we’ll be to meet the demands of our diverse global customer base. We believe in equality for everyone, regardless of age, ethnicity, gender identity, race, religion, disability or sexual orientation. Visit www.computershare.com.au to read our Diversity and Inclusion Policy.