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April

Digital Marketing Executive

Detpak - Brompton, SA

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

  • E-Commerce and Digital Focus
  • Make your mark in a Growing Market
  • 12 month: Fixed Term Maternity Leave Replacement
  • About Our Organisation

    Established in 1948, the Detmold Group is a proudly South Australian owned international business, employing 3,000 people across 22 countries. Specialising in paper and board packaging solutions, the Group maintains a focus on delivering sustainable growth through a strategy of expansion into existing and emerging markets nationally and worldwide.

    Our company has a strong emphasis on people, growth, innovation and performance; we value pro-active leadership and continual development in a customer-oriented environment. We have a unique values-based culture – our people are recognised and rewarded for their positive contribution to the growth of the business, and we operate in line with our core values. We are a business that is proud of our Brand, our People, and our Products.

    About Our Opportunity

    Given our continued focus on market expansion, our Digital and eCommerce Sales team is critical to executing the Detmold Group’s Digital and eCommerce strategy and offering. This opportunity has arisen due to one of our valued team members upcoming maternity leave and will be offered as a 12-month Fixed Term contract. The Digital Marketing Executive role supports our Digital and eCommerce strategic objectives and revenue growth through the management of best practice digital and user experience initiatives for all digital interactions with our customers.

    In This Role Your Key Responsibilities Will Be To
    • Establish, manage and optimise digital advertising campaigns and related budgets across paid media channels including paid search and social for all brands and regions
    • Manage website testing checklist procedures in conjunction with website deployments across all brands, including ERP integration.
    • Project manage product launches, new features, and other website development projects from planning to execution
    • Develop and optimise promotional code / product discounting frameworks including technical capability, live promo code registers, naming conventions and reporting and analysis across all brands
    • Update content and catalogue data in our Content Management System
    • Investigate and present commercial opportunities with regard to digital marketing across new platforms, channels and formats
    • Design workflows and frameworks for marketing automation strategy to optimise the eCommerce customer journey experience
    • Streamline and systemise processes, naming conventions and documentation across all aspects of digital marketing
    • Build and manage performance dashboards for website and digital marketing activity across all brands and communicate insights, success and progress to internal and external stakeholders
    About You

    We’re looking for someone who has had previous experience in digital marketing and digital campaign management ideally across B2B and B2C environments and given our global focus experience in overseas markets will be highly regarded. To be successful in this role you will need to possess well developed technical, process and data management skills combined with experience in:
    • Marketing automation platforms
    • Website content management systems
    • Google products suite
    • Social media platforms
    • Content planning & scheduling software
    This role provides the rare opportunity to join a South Australian owned global business that offers a supportive team environment. If you believe you have the passion, drive and track record of success to join our team, we would welcome your application. Confidential telephone enquiries are welcome to Rachel Kennett, Human Resources Manager Australia/NZ Sales on +61 8 8348 3227 .

    To learn more about our organisation, please visit our website at www.detmoldgroup.com