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Digital Marketing Personalisation Manager

Origin Energy Services Ltd - Melbourne, VIC

Source: uWorkin

Source: uWorkin


  • Ability to influence the direction the of digital marketing program
  • Focused on market leading capability
  • Melbourne based
Working for us

At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you’ll get it in return. A challenging career. An exciting industry. And the support to grow and explore your potential.


The Digital Marketing Personalisation Manager role is responsible for the creation of audiences to deliver personalisation at scale, across our connected journeys in paid channels; as well as the test and learn programme.

More about the role;
  • Management of Analytics requirements for Digital marketing – in conjunction with digital analytics, media agency and digital marketing team
  • Collaborate with marketing and digital teams to deliver connected customer experiences which enhance consideration of Origin for Non-customers
  • Management of Adobe Audience Manager and Analytics for the digital marketing team including testing rigor, governance, facilitation of measurement and reporting
  • Play an active role evolving the digital marketing programme into the cookiless era. By proactively seeking opportunities to facilitate growth of prospect audience cohorts
  • Execute across, and inform the future of our marketing technology stack, and the development of connected customer experiences through a digital marketing lens

You will be an analytical thinker and have proven superior martech knowledge. You will leverage your stakeholder management skill to collaborate with the wider marketing, retail and external partners, to realise customer experience, share and value outcomes.

More about you:
  • 8+ years marketing and communications experience with a demonstrated understanding of digital and data best practice
  • Experience delivering CRO and Personalisation initiatives; effectiveness and technology
  • Adobe Cloud platform experience Cloud (AAM, Ad Cloud)
  • Deep understanding of analytics platforms (Adobe Analytics preferable) and a natural capability in data and numbers
  • Ability to convert marketing strategies and plans into tactical activity plans that achieve business outcomes and ROI, in a fast-paced environment
  • Previous experience working within, or managing agency teams
A great team to join

It's an exciting time to join Origin. Together we’re powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers – and for our people.

Origin's Retail business is Australia’s leading energy retailer, we provide 4.2 million customers with a range of energy products, services and solutions to keep our homes, businesses and communities going.

As we continue to build a simpler, smarter and more engaging business for the future, we’re looking for people who are passionate, curious and customer focused. People who are excited by the challenge of finding new ways of working, new ways of delivering for customers and more affordable energy.

Origin. Good energy

At Origin, our focus is on getting energy right for our customers, communities, and planet. Because we know it’s up to us to shape the future of energy.

For more information contact: Chloe O'Brien - 03 9652 5052 , quote Requisition ID: 78287

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.

Here's a little about what makes us, us: www.careers.originenergy.com.au