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May

Lead Customer Analyst

craveable brands. - Chatswood West, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

Bring your superior analytical skills to support our high performing Data, Analytics and Insights team within a complex multi branded business!

About the company:
Here at craveable brands. we operate over 570 restaurants across 3 iconic Australian chicken brands; Red Rooster, Oporto and Chicken Treat. Combined, our restaurants hire over 12,500 employees and serve over 150,000 customers a day. It’s safe to say we’re cooking.

Behind the scenes you will find a bunch of agile, driven and passionate people who want to make a difference. We are customer fanatics who ensure our franchise partners and customers are at the centre of all our decision making. It is this passion for data and insights we share that empowers us to win together!

About the Gig:
At Craveable, we’re going through a data revolution. We have data… lots of it… we just need someone like you to help us use it!

Reporting directly to the Business & Customer Intelligence Manager, you will derive both commercial and behavioral Insights from our digital landscape that improve our Marketing effectiveness and ultimately the customers experience. You will elevate our understanding of the performance of our marketing campaigns, customer activity and sales trends; providing actionable insight for business stakeholders.

With your analytical skill set, you will see yourself rolling out standardised reporting and dashboards across multiple brands, allowing the business to enhance its customer engagement strategy and facilitate improved customer campaign personalisation, through understanding of our customer activity, campaign responsiveness and the related segmentation of the customer database.

Working closely with our CRM team, you will provide them with audiences, insights, and tactics for customer campaigns that help drive positive commercial outcomes powered by improved relevancy of campaigns. Undertaking pre- and post- analysis to understand the broader effect of marketing campaigns, in conjunction with direct-response analysis you will help measure the success of our campaigns.

You will be responsible for mentoring a direct report who will assist with your deliverables, as well as upskilling the SQL capabilities of the internal Insights and Data Teams.

About you:
You will have minimum of 5 plus years’ experience as a marketing, customer, or commercial analyst within the CRM/Loyalty/Digital marketing space which may include the implementation of ROI metrics, lifetime value modelling, customer segmentation and post-campaign analysis.

You will need to have advanced SQL skills (Google Big Query), with 5+ Years hands on experience in wrangling structured and unstructured data as well as advanced MS Excel skills.

Your previous experience in building dashboards in a data visualisation tool (Tableau) for broader business consumption, together with the ability to translate data into true business insight will be key to this role. Understanding of how data powers marketing automation platforms, with Salesforce experience, will be highly regarded.

You are detail-oriented and display accuracy in all that you do. You are highly analytical in that you can crunch and manipulate numbers to better understand them whilst having the entrepreneurial spirit to apply their insights commercially.

If you want to truly Make a Difference and love working in a dynamic, fast paced role and can execute with a high level of accuracy, then this is the role for you.

About our Culture & Benefits:
If you are someone who thrives working in an entrepreneurial, hands on team environment and would like to join a dynamic, fun and progressive organisation then this is an excellent opportunity for you. We have a focus on work/life balance and are committed to making it work for you. We offer:

  • Extra day of leave in your birthday month
  • Purchased annual leave, up to 2 weeks
  • We encourage work/life balance and for you to take full advantage of the summer months through our Summer Working Hours offering!
  • Being out and about in our stores is important to us, so have some food on us and give us your honest opinion
  • Discounted gym membership
  • Paid Good Deed (volunteering) 2 days
  • Discounted health insurance and health products
  • Flexible working arrangements

Hungry to Hear More?
Submit your interest by including your resume and a cover letter telling us a little more about yourself.

craveable brands. is an EEO employer and promotes diversity in the workplace