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May

Regional Marketing Manger

MRI Software - Sydney, NSW

Marketing
Source: uWorkin

Source: uWorkin

JOB DESCRIPTION

ABOUT THE ROLE:

MRI Software is seeking a Regional Marketing Manager to join our Marketing team in Sydney! The APAC Regional Marketing Manager will define, build and execute the marketing plan to generate pipeline growth and retain customers in the APAC region. The role will devise integrated marketing campaigns and associated content across paid, owned and earned channels. As part of the planning and execution of the marketing activities, you will work closely with key members of the local and global marketing team, as well as with key stakeholders internally and externally.

RESPONSIBILITIES:

  • Develop and execute integrated marketing plans to achieve regional marketing targets that drive both net new and expansion revenue
  • Manage the regional marketing calendar for both lead generation and customer marketing activities
  • Understand key value drivers in the market, unique value proposition, and customer and market perception of our products
  • Collaborate with the global product, content, campaign teams to plan and execute regional marketing campaigns that reflect local customer requirements – including product launches, customer engagement comms, and demand gen campaigns
  • Communication of key campaigns and assets to internal stakeholders including sales teams product development, support etc
  • Analyse marketing performance and establish a regular reporting & communications cadence with stakeholders
  • Adapt customer-facing content, including: case studies, use cases, demos, webinars, website pages, sales decks, blog posts, videos, white papers, in-app content, onboarding guides, etc.
  • Collaborate with the global SEO team on SEO strategies including analysis of keywords that drive traffic to your product page on the MRI website, optimise meta-data and create content covering key topics, products, and specific personas.

REQUIREMENTS:

· 2 to 5 years experience in a B2B SaaS enterprise company

· Experience driving full funnel multi-channel marketing programs to prospect audiences, as well targeted customer expansion programs.

· Understanding of account based marketing principles

· Experience developing and or adapting content marketing assets (eg. webinars, ebooks, whitepapers) to drive brand awareness and consideration

· Well organised and can manage multiple projects simultaneously with strong attention to details.

· Experience with Marketing Automation, CRM and Marketing Attribution platforms