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Planning & Trading Manager

Atomic212 - Australia,

Editorial & Writing
Source: uWorkin

Source: uWorkin


Job Description

If you are currently based in Darwin working in a marketing/media role we'd love to hear from you. And if you are located in another city looking for a change of city and lifestyle, then this is the opportunity for you! We are also open to talking with Sydney candidates who will be happy to work with the team and Darwin clients remotely Sydney but also be prepared to travel monthly to Darwin to meet with clients and the team.

In this role you will work closely with the General Manager and Darwin team on some great local clients in categories government, education, events & sport.

The Manager supports the General Manager to deliver strategic and innovative media solutions for our Darwin clients, helping to evaluate media responses to determine the best fit for the strategy and the most effective tactics to deliver on the objectives. You will be responsible for maintaining a strong knowledge of all interstate and local media vendor offerings, as well as monitoring and reporting to the broader team on prevailing market conditions and opportunities.

Planning & Trading

  • Assists the GM to drive the media output of the team, ensuring a clear link of implementation to consumer insights
  • Accountable for the implementation of all investment strategies and oversees the trading product across all channels, ensuring that the core principles of the trading process are being applied
  • Builds and maintains best practice processes to ensure accuracy and quality of media planning, negotiation and implementation conducted by the team
  • Monitors, enhances & enforces adherence to processes within the team
  • Contributes to team WIPs and supports workflow and resource allocation within the team, manages issues effectively
  • Assists the GM to identify proactive opportunities with the ability to sell in media initiatives over and above media recommendations
  • Works with the GM and Sydney Trading stakeholders to ensure briefs are aligned in market
  • Works with the GM to formulate an optimal media recommendation, bringing media responses together to tell a consistent story directly linked to the strategy
  • Competent in evaluating & negotiating all media with media vendors (under the guidance of the GM & benchmarking all rates)
  • Accountable for all team financials: budget control, contract management, account queries & proformas
  • Uses & understands all planning & buying tools (Tools including but not limited to: AQX, eTam, Roy Morgan, Nielsen Answers, Move, eRam)
  • Understands the role of all media channels and the way digital and traditional channels interact to drive response within a target segment
  • Ensures strong communication and feedback to media vendors and publishers
  • Ensures a large continual training for Managers, Execs and Assistants in market trends, opportunities, channels and business systems. Develops weekly and fortnightly meetings with your team to motivate and develop team skills and knowledge.
  • Actively reads & researches up-to-date industry news and trends and ensures this information is effectively distributed amongst the team.

Client Management

  • Builds strong relationships with clients through delivery of smarter, faster, accountable media solutions
  • Critical evaluation of the ability for a media recommendation and plan to deliver on client’s objectives and can confidently deliver and present recommendations.
  • Responsible for the media plan from implementation planning through to execution. Fine tuning budget allocation, weights, phasing, and title/channel/site mix with creation of the media plan
  • Supports the GM in managing key client relationships from a planning and investment perspective, ensuring that delivery is to a high standard
  • Drives an agenda of inter-agency collaboration to achieve clients’ results, ensuring updates and insights are shared amongst all internal stakeholders
  • Ensures work produced by the team is of high quality, delivered on time and communicated effectively, including regular reporting
  • Ensures clear communication to the GM & Client contacts at all times, to guarantee satisfaction and expectation management
  • Communicates market trends, developments or any changes that will impact any trading performance to the client
  • Provides concise, timely and accurate reporting on all campaigns, including insightful commentary and learnings for future campaigns.