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Premium Membership Coordinator

AFL - Australian Football League - Melbourne, VIC

Source: uWorkin

Source: uWorkin


About Us

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. While our roles may vary we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

About The Role

The Premium Membership Coordinator is responsible for the delivery of varied operational aspects within the Premium Sales and Membership team; as well as the development and coordination of key ticketing and match day services.

Working closely with the Premium Membership Manager and wider team, this position will play a key part in member engagement, acquisition and retention and analytical reporting.

This role will also provide sales and operational support for the Premium Membership corporate and hospitality programs, assisting with key administrative duties as required.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. The AFL undertakes several screening processes to ensure the appropriate protection of children in its care.

Please note, employment in this position is subject to the successful candidate holding a Valid Working with Children Check and a satisfactory criminal history record check.


  • Communicate and engage with members; support and assist with all member related queries
  • Resolution and reporting of escalated member and match day issues
  • Initiate and deliver customer service solutions to exceed member service expectations
  • Coordinate AFL Membership venue access, ticketing, reserved seating and guest pass limits
  • Coordinate Match Day operations and rostering for the MCG and Marvel Stadium
  • Provide direction to the Premium Membership casual staff including rostering, budgeting, training and education.
  • Support the Premium Systems team in areas such as database support, product builds, invoicing and inventory management
  • Coordinate the Platinum Privilege program including communications, fulfilment, reserved seating allocations and distribution
  • Financial reconciliations for membership daily banking reports
  • Contribute to membership retention and support acquisition activities
  • Ability to prioritise and function in high pressure situations
  • Strategic thinking and attention to detail
  • Excellent customer service and interpersonal skills
  • Experience in a hospitality, premium membership/ticketing or sales environment
  • Previous use of CRM, database platforms or ticketing systems
  • Demonstrated capability in Microsoft Office applications including Excel, Word and PowerPoint
  • Strong understanding of the AFL competition


  • We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program
  • My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.
  • AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends
  • My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners
  • Play Your Way – A flexible approach to your working life
Applications Close: 14 May 2021