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Senior / Program Business Analyst - Ai / Ml

Woolworths Ltd - Darlinghurst, NSW

Source: uWorkin

Source: uWorkin


Are you a senior Business Analyst with a strong data / analytics background?

Do you have a passion for Artificial Intelligence / Machine Learning / Big Data?

Are you passionate about the application and business value of analytics and personalization in the retail industry? 

This is your dream opportunity...

Endeavour Group - Our Story

Endeavour Group operates Australia’s largest retail drinks network through Dan Murphy’s and BWS, and the nation’s largest portfolio of licensed hospitality venues (ALH hotels), with a market share of approximately 40% in retail liquor and approximately 9% in hotels. Endeavour Group also owns bottling facilities and wineries as part of its products and services capabilities. 

United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally.

Endeavour Group is expected to separate from Woolworths during calendar year 2021 and will be well positioned as an ASX Top 50 Company.

Endeavour X

The purpose of Endeavour X is to bring the best of data, design and tech to make drinks experiences easy & inspiring for everyone. Endeavour X operates as Cross-functional agile teams solving prioritised customer problems with dedicated resources from within X & beyond. 

Our agile teams are empowered to innovate and deliver an excellent experience for our customers - no matter whether they choose to shop in-store, or online. With an industry-leading technology team, backed by analytics, we’re resourceful and willing to experiment

About the Role

We are looking for an experienced senior business analyst to join our Personalization tribe within Endeavour X. The business analyst will be across three squads on a mission ‘To storm the drinks industry by providing the very best customer experience via in depth customer insights that drive smart, 360 degree, hyper personalised experiences’.

Role Requirements:

The Senior Business Analyst will work across three squads and provide analytical capabilities to solving problems, break up of work and support the broader program in delivering solutions to solve customer and business problems.

The Business Analyst will also support the Product Manager in maintaining and optimising the initiative and epic product backlog in line with business prioritisation, and support the delivery leads of individual squads with the pipeline, high level requirements and aligning the requirements with the right squad.

The Business Analyst ensures that the squads are set for success by identifying and defining needs, opportunities and recommending solutions by facilitating a collaborative approach to maximize the value delivered to our customers and stakeholders.

Key Responsibilities

  • Working with business and stakeholders to understand problems and opportunities; impacts and Outcomes
  • Working in a structured fashion flushing out items in program level backlog and building the pipeline requirements for the sprints ahead
  • Assisting the Product Manager to create and refine the program / Squad Backlog
  • Liaising with and stakeholders and squad members to identify opportunities that would drive the business towards achieving the OKRs (Objectives & Key Results)
  • Working closely with business and technical partners to understand customer and business problems to translate into Epics/User Stories (e.g. functional or non-functional requirements) in partnership with squads
  • Aligning with developers and data scientists while translating business requirements into technical stories and acceptance criteria
  • Ensuring the stories created by the squads are of good quality, eg. size, include a Definition of Ready, Definition of Done, Acceptance Criteria for testing (both functionally and non functionally).
  • Having a data driven mindset in identifying customer problems using data from analytics, insights from customer surveys, user testing and heat-mapping
  • Working with the PO and Delivery Lead to create a rich Roadmap/Backlog for the squad
  • Story slicing, user story documentation and defining acceptance criteria
  • Collaborating with external teams who can support the Squad during solution delivery, mapping out dependencies with the Delivery Lead and planning mitigation
  • Other traditional BA responsibilities, including running Discovery workshops, facilitating ideation sessions, current state analysis, gap analysis, feasibility analysis and process mapping and project managing of RAPIDs/RACIs.
  • Ensuring the business and technical components of the solution collectively provide the outcome for the customer

The ideal candidate 

  • 6+ years experience as a business analyst in analytics, preferably with 1-2 years as a lead business analyst
  • Strong business and commercial acumen - ability to transform the WHAT into the WHY
  • Proven track record as a business and technical BA on AI / ML initiatives
  • Exposure / Experience with statistical tools Python / R.
  • Solid experience working on Agile projects
  • Knowledge of advanced statistical or machine learning techniques (e.g. regression, clustering & segmentation)
  • Will have an analytical mindset, and is able to break a complex problem into pieces, ask the right questions, and propose recommendations
  • Have a solid experience in eliciting business, functional and non-functional requirements as user stories and acceptance criteria that provide a solid foundation for the design and implementation of appropriate solutions
  • (Nice to have) Experience with website personalisation, A/B Testing, data management platforms and audience segmentation
  • Experience in the Atlassian suite, managing product boards and project documentation
  • Adaptive style and ability to influence outcomes with stakeholders
  • Team player with excellent communication skills
  • Have an Agile mindset and value Agile principles and practices

Grow with Endeavour Group
Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first. 

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing. 

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. 

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI #Work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.