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Marketing Campaign Specialist

State Library of Victoria - Melbourne, VIC

Source: uWorkin

Source: uWorkin


Full Job Description
  • VPS 4.1
  • Ongoing
  • Full-time (38 hours per week)
  • Deliver 360 degree marketing campaigns for State Library Victoria's programs, exhibitions, events and projects. Contribute to building State Library's brand profile and drive promotions that increase audience engagement and drive visitation onsite and online.
About us:
State Library Victoria is the State's premier reference and research library, the hub of state-wide information and communication network, and a gateway to the world's information. The State Library is Australia's busiest public library with a collection of over 4.9 million items and a diverse range of exhibitions and programming, inspiring possibilities for all Victorians.

About the role: Are you an experienced marketer who thrives on creating integrated campaigns, dynamic copy and innovative promotions? Come join our team.
The Marketing Campaign Specialist is responsible for developing integrated marketing strategies that increase audience engagement, reinforce brand positioning and drive visitation onsite and online.
From ideation and pitch, through to copywriting, delivery and reporting, the Marketing Campaign Specialist will lead campaigns from end-to-end, working closely with design and content teams to guide and deliver outcomes. As a key liaison in the marketing team, the Marketing Campaign Specialist will have excellent copywriting, relationship management and advocacy skills, working closely with a number of internal and external stakeholders to confidently influence, pitch ideas and present marketing plans.
Possessing a high-performance and results-driven mindset, the Marketing Campaign Specialist will pro-actively monitor and track performance against targets, applying a lens of continuous improvement towards promotions, processes and strategy. They will also build relationships across sectors to leverage marketing efforts and build the Library's brand profile.
If you're passionate about marketing, love the arts and are excited by opportunities to build and innovate, we want to hear from you. Bring your marketing savvy, creativity and brand expertise to a varied portfolio including exhibitions, programming, events, membership and more.
State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We encourage Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds, LGBTIQ+ people, and people of all ages and abilities to apply for this role.

How to apply:
Please submit your application via www.careers.vic.gov.au, attaching your resume, and a cover letter (maximum 3 pages) summarising how you meet the key selection criteria (found in the position description).
If you have questions about the role, please get in touch with the contact person listed in this Position Description. Our People and Culture team (employment@slv.vic.gov.au) can assist with any questions about the application process.
For further information, including employment conditions, please visit the Library's website at https://www.slv.vic.gov.au/about-us/work-with-us.

Applications close: 23 June 2021