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Digital Marketing & SEO

Powa Beam - Tweed Heads South, NSW

Source: Gold Coast Student Jobs

Source: Gold Coast Student Jobs


About the Business

We are a wholesaler and manufacturer of hunting, camping and outdoor gear and we are located between Byron Bay and Tweed Heads. We have been established since 1969 and have a fantastic range of both locally made and imported products that we supply Australia wide. 

About the Role

This is a new role created to assist our existing team in creating marketing strategies and material to increase our online sales and exposure. We are looking for someone to work 1-2 days per week (marketing students encouraged to apply). An interest in camping and outdoors would be beneficial.

Sales, Marketing & Growth:

  • Increase our online sales and brand exposure
  • Develop and grow our online community (website, email list, social media)
  • Email and social media marketing
  • Copywriting and creating engaging content
  • Research and provide recommendations for sales, marketing and promotional opportunities
  • Assist in identifying, researching and implementing new technologies and other projects that would benefit the company
  • Monitor statistics including Google Analytics and report back to management on areas such as conversion rate, site performance etc
  • Primarily based in our Northern Rivers office

Website Maintenance:

  • Assist in maintaining and updating our website to maximise sales
  • Assist in creating interesting articles/information pages to ensure buyer confidence as well as maintaining knowledge base
  • Regular site audits including updating for SEO

Desired Practical Skills & Experience:

  • High level of SEO knowledge and latest trends
  • High level of knowledge of social media channels and latest marketing trends
  • Google Analytics (or similar web analytics tools)
  • Experience using ecommerce content management systems
  • Mailchimp or other email marketing platform
  • Photoshop or equivalent editing software
  • Basic HTML skills
  • Basic photography & video production
  • Interest in the outdoors and camping industry